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Social Media Marketing: Are You Setting Yourself Up for Failure? (Common Misconceptions to Avoid)

You’re a small business owner who knows social media is important for marketing, but understanding the why and how can be overwhelming. This post debunks common misconceptions and helps you set realistic goals for social media success.

Social Media Marketing: Are You Setting Yourself Up for Failure? (Common Misconceptions to Avoid) Read More »

graphic with the text "don't use social media to push sales, (do this instead)"

Why Social Media Isn’t About Pushing Sales (And What You Should Be Doing Instead)

Let’s clear up a common misconception: social media isn’t a digital billboard. If your strategy is solely about pushing sales, you’re likely doing more harm than good to your brand. People don’t log onto social media to be sold to; they log on to connect, discover, and engage.

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Don’t Sleep on Pinterest! It could be your next best friend…

Pinterest may be on the edges of your radar but not something you’ve ever considered as a tool for your marketing. Often dismissed as a platform for wedding inspiration or recipe hoarding, Pinterest is the unspoken hero of many businesses marketing strategies, and here’s why… While, yes, people are browsing for wedding and recipe inspiration,

Don’t Sleep on Pinterest! It could be your next best friend… Read More »

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